Disappointingly, her sled – which she famously named Arthur – was not given its own seat and had to travel with the rest of the baggage. Attractive, outgoing and imbued with a very British eccentricity, Williams is sure to be hotly pursued by sponsors in the coming days and weeks. As she admitted: "I now have quite a few meetings and interviews." But she promised that all the fanfare would not distract her from her goal: to win more international titles. "The attention is not something I'm used to but I'll have to get comfortable with it," she said. "I'm starting to get the hang of talking and answering questions but it's not natural to me. I don't know what's going to happen next – we'll have to wait and see what's out there and who's interested.

"The gold medal has been a life-changing experience in that I'm now speaking to the media. But, ultimately, we're athletes – we train hard and work hard. We go to the gym every day, slide down slopes and travel the world. That will always be inside me. The other stuff is a massive bonus but I'm not going to change. I'll be the same person training hard to reach the next level. Proudly wearing her medal, she said it was the stuff that dreams are made of, adding: "It is absolutely amazing. I cannot really believe it is real but this is making it real by the second.